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By the FL Auto Sales Group Build Team | Published October 28, 2026 A 2026 Ford Bronco costs between $42,490 and $81,990 at sticker price, including Ford's $1,995 destination fee. The Base trim sits at the bottom and the Bronco Raptor sits at the top. A custom build adds to that, depending on how far you take it. Here's what each trim costs, what buyers are actually paying, and where the money goes once you start building. If you'd rather skip ahead to finished builds, browse our custom Broncos. Key Takeaways 2026 Bronco four-door pricing runs from $42,490 (Base) to $81,990 (Raptor), destination included. The biggest price jump in the lineup is between the Stroppe Edition and everything below it. Buyers are paying under sticker on most trims right now, even with no factory incentives. A custom build is priced on top of the base vehicle. Lift, wheels, tires and paint move the total most. The trim you start with changes how much custom work you need. How much does a 2026 Ford Bronco cost? A new 2026 Ford Bronco four-door starts at $42,490 and tops out at $81,990 for the Raptor. All figures below are starting MSRP with the $1,995 destination fee, as reported by Ford Authority. Trim (4-door) Starting MSRP Who it's for Base $42,490 Blank canvas for a full custom build Big Bend $42,990 Best value, more features for $500 Outer Banks $50,085 Comfort and daily driving Badlands $50,885 Serious off-road hardware from the factory Heritage Edition $53,620 Retro styling and white top Stroppe Edition $71,990 Desert racing tribute Raptor $81,990 Factory high performance, 418 hp V6 Options and packages push each number higher. A Sasquatch package, a bigger engine or a premium interior can add thousands before the truck leaves Ford. Do not compare trims on sticker price alone. What comes standard on one trim can cost more to add later on another. What do you get as you move up the trims? Each step up adds comfort, off-road hardware or performance, and the price climbs with it. Here's how the lineup breaks down. Base and Big Bend These two are the entry point. Big Bend costs $500 more and adds features most buyers want anyway, which is why Edmunds calls it the best value in the lineup. Outer Banks and Heritage Edition Outer Banks leans into comfort and style. Heritage Edition adds the retro look: white hardtop, white grille, heritage graphics and plaid upholstery. Badlands Badlands is built for trails. It adds upgraded suspension and a front sway bar disconnect, so it needs less work if off-roading is the goal. Stroppe Edition and Raptor These are the halo trucks. The Raptor runs a 3.0L twin-turbo V6 with 418 hp, plus wider fenders and long-travel suspension. You pay for it: it costs almost double a Base. Are buyers paying over or under sticker price? Most buyers are paying under sticker right now. The days of big dealer markups on Broncos are over. Edmunds tracks average price paid against MSRP. On recent 2026 sales, buyers paid about $2,500 to $3,800 under sticker depending on the trim. Trim Starting MSRP Avg. price paid Base $42,490 $39,979 Outer Banks $50,085 $46,833 Badlands $50,885 $47,442 Raptor $81,990 $78,143 That gap comes from dealer pricing, not Ford. Ford Authority reported no factory incentives on the 2026 Bronco this spring. How much does a custom Bronco cost? A custom Bronco costs the price of the base vehicle plus every upgrade you add. There's no single number, because no two builds are the same. The upgrades that move the price most are: Lift and suspension. Leveling kits cost far less than full lifts with new shocks and control arms. Wheels and tires. Going to 35s or 37s often means a lift, regearing and new wheels at the same time. Paint and wraps. A wrap or two-tone finish changes the whole look and the price. Bumpers, lighting and armor. Steel bumpers, winches and light bars add up fast. Interior. Custom upholstery and trim can make a mid-level truck feel high end. We break each of these down in our guide to what drives custom Bronco pricing. Do not price a build by adding parts one at a time. Bigger tires affect gearing, lift and wheel choice, so one decision changes the cost of the next. Which Bronco trim is the best one to build on? For most custom builds, the Big Bend or Badlands is the smartest starting point. It depends on what you want the truck to do. Big Bend if the build is about looks and street presence. You start low and put the money into the parts people see. Badlands if you'll actually go off-road. The factory hardware means less to replace. Raptor if you want serious performance without engine work. Our custom Bronco Raptor builds start from there. Bronco budget checklist Pick the trim that matches how you'll use the truck Check average price paid, not just MSRP Decide on tire size first, since it drives lift and gearing Set a total budget for the build, not just the base vehicle Ask about financing before you lock in options Factor in shipping if you're buying out of state Get the Bronco you actually want The sticker price is just where a Bronco starts. Where it ends depends on the build. FL Auto Sales Group builds custom four-door Broncos in Tampa, with every modification done in house. Not in Florida? We offer nationwide shipping. Browse our custom Broncos or reach out to start your build. FAQ What is the cheapest 2026 Ford Bronco? The Base trim, starting at $42,490 with destination. How much is a fully loaded Bronco? The Raptor starts at $81,990. With options it goes higher, and a custom build adds more on top. Is the Bronco Raptor worth the price over a Badlands? If you want factory high performance and a wide stance, yes. If you mainly want trail capability, a Badlands with custom upgrades can cost less. Are there incentives on the 2026 Bronco? Ford hasn't offered factory incentives on the 2026 Bronco, though dealer pricing is often below sticker. Can I finance a custom Bronco? Yes. Ask about financing when you start your build so the upgrades are part of the plan.

Picking a color is where every custom Bronco build actually starts. Get it wrong and you're fighting the color through every other decision. Get it right and the wheels, the roof, the interior, all of it falls into place faster. What Factory Colors Does the Ford Bronco Come In? Ten exterior colors right now, plus a couple of special editions. Availability shifts by trim and model year, so we check current options before locking anything in. Shadow Black. Deep, solid, reads aggressive rather than luxury. Our most requested base for blacked-out builds. Oxford White. Classic and clean. Works under almost any accent package you throw at it. Avalanche Gray. Light metallic gray, closer to white than silver. Hides trail dust better than you'd expect. Carbonized Gray Metallic. A darker charcoal, more depth than Avalanche Gray. Marsh Gray. Muted, earthy, built for trail use. Desert Sand. Tan that blends into off-road terrain and shows dirt less over time. Velocity Blue Metallic. Bright, saturated, one of the most recognizable Bronco colors on the road. Ruby Red Metallic Tinted Clearcoat. Changes personality depending on trim, classy one way and sporty the other. Shelter Green Metallic. A muted green, the closest thing on the current sheet to the old Eruption Green, popular for retro builds. Wimbledon White. Tied to the 60th Anniversary package, usually paired with Ruby Red accents. Special editions add more range. The Stroppe Edition pairs Oxford White with a Code Orange lower body, a black hood, and a blue roof, a nod to Bill Stroppe's Baja-racing Broncos. If you want real motorsport history in the paint, that's the starting point. What Custom Paint and Finish Options Go Beyond the Factory Sheet? Factory colors are the floor, not the ceiling. Once a Bronco is in our shop, we do full custom paint, two-tone bodywork, matte and satin finishes, and color-matched accents on bumpers, fenders, and trim, across our entire lineup of custom Broncos. Most requests land in one of three buckets: Blacked-out builds. Satin or matte black over the body, gloss black accents on the grille and trim for contrast. Our highest-demand finish, on both new-generation and Raptor builds. Two-tone builds. A painted roof or hood in a contrasting color, same idea as the factory Stroppe treatment but your own pairing. Retro liveries. Vintage-inspired stripes and two-tone splits for a new-generation Bronco with a classic look. We cover this in more depth in Modern Vintage Bronco Builds: Old Looks, New Guts. Every finish goes through the same steps. Prep and inspect the panels, apply the finish, road test the finished vehicle. Nothing leaves our shop as a "custom Bronco" until it's been checked as a complete build, not just a paint job with a stock chassis underneath. How Do Wrap Shops Compare to Custom Paint for a Bronco? A few well-known Bronco shops, Planet Ford in Dallas among them, build their whole color program around vinyl: matte PPF wraps, color-change vinyl, graphics packages laid over the factory paint. Vinyl isn't a bad option. It's reversible, it protects the paint underneath, and it costs less than a repaint. The tradeoff shows up over time. Wraps generally need replacement or touch-up within five to seven years depending on climate, and vinyl can't fake the depth of a real two-tone paint job or a tinted clearcoat like Ruby Red. We do both. Want the reversibility of vinyl? We'll build that. Want a finish that's actually part of the vehicle? We handle full custom paint in-house instead of farming it out to a separate wrap shop, which means one less vendor and one less step in your timeline. What's the Most Popular Color for a Custom Bronco Build? Shadow Black, by a wide margin. It's the easiest color to build around, pairs with blacked-out trim or gloss accents or nearly any wheel finish without getting busy. Velocity Blue Metallic is a distant second, for buyers who'd rather stand out than disappear into the blacked-out crowd. For retro-styled builds, Oxford White and Shelter Green Metallic get requested most, both because they're the closest current colors to the original Bronco palette from the 1970s and 80s. How Much Does a Custom Color or Finish Add to Bronco Pricing? Depends on scope, not just the color. A blackout wrap costs less than a full two-tone repaint with color-matched trim. You get an itemized estimate before any work starts, so you know what you're paying for and why. For the full picture on what drives pricing across a whole build, see 6 Factors That Drive Custom Bronco Pricing. Can You Get a Custom Vintage Bronco in a Modern Color? Yes. A vintage restomod can wear any color on our current palette, not just period-correct shades. Some clients want their restomod looking exactly like it rolled off the line in 1978. Others want a vintage body in a color that never existed on the original vehicle. Both come through regularly, and our restoration process handles either one the same way. Browse examples in our Custom Vintage Bronco gallery. Ready to Choose Your Color? Browse current inventory to see finished builds in person, or configure one from scratch with Build Your Own. Every finished Bronco ships nationwide through licensed and insured transporters, standard or expedited in seven days or less. Details on Nationwide Shipping. Frequently Asked Questions Do you offer factory colors, or only custom finishes? Both. Every current factory color is available to order, plus custom paint, two-tone work, and vinyl finishes beyond the factory sheet. Can I combine a factory color with a custom finish? Yes. Common request: factory base color, custom-painted roof or accent panel, rather than a full repaint. How long does custom paint add to build time? Depends on scope. A blackout accent package adds the least. A full two-tone repaint with color-matched trim takes longer since the prep and cure time stack up. Will a wrap or custom paint void my Bronco's factory warranty? Cosmetic wraps and paint generally don't touch the powertrain warranty. Mechanical and suspension changes are a separate question. We cover that in our guide on whether lifting or customizing a Bronco affects the warranty. Do you ship completed custom color builds out of state? Yes. Over 30 Broncos a month, nationwide, licensed and insured transporters, standard or expedited.

The 2026 Bronco offers 10 exterior colors, a handful of interior schemes, and roof pairing rules that create more than 37 possible combinations before a single custom option gets added. Here's every factory choice, how the roof pairings actually work, and what changes once you move from a stock configurator to a real custom build. How Many Color Combinations Does the 2026 Bronco Offer? Over 37, factory stock. That number comes from mixing 10 body colors with black or body-color roofs, plus contrasting roof options on higher trims like Outer Banks, Badlands, and Raptor. Roof pairings aren't universal. An Orange Fury roof, for instance, only pairs with an Avalanche Gray body, while a Carbonized Gray roof works with almost every body color on the sheet. Availability also shifts by trim and production timing, so we confirm the exact combination before locking one in. What Are All the 2026 Ford Bronco Exterior Colors? Ten colors on the current spec sheet: Shadow Black. Solid, deep, our most-requested base for blacked-out custom builds. Oxford White. Clean and classic, pairs with nearly any accent package. Avalanche Gray. New for this model year. Light metallic gray, closer to white than silver. Carbonized Gray Metallic. Deeper charcoal gray, more depth than Avalanche Gray. Marsh Gray. Muted, rugged, built for trail use. Desert Sand. Earthy tan, hides dust and dirt well. Velocity Blue Metallic. Bright, saturated, one of the most recognized Bronco colors on the road. Ruby Red Metallic Tinted Clearcoat. A tinted clearcoat finish, reads different depending on trim and accent color. Shelter Green Metallic. Muted green, closest current color to the retired Eruption Green. Wimbledon White. Tied to the 60th Anniversary package, usually paired with Ruby Red trim accents. Two colors from prior years dropped off the sheet this year: Azure Gray Metallic Tri-Coat and Eruption Green Metallic. If you were planning a build around either one, we can source a close match or talk through the closest current equivalent. What Interior Color Options Come With the 2026 Bronco? Five interior schemes, spanning cloth, marine vinyl, and leather-trimmed marine vinyl depending on trim: Black Onyx. Standard, rugged black available on most trims. Dark Space Gray. A modern neutral gray. Smoked Truffle. Warm brown tones, less common but distinctive in person. Navy Pier Plaid. Heritage-inspired plaid pattern, a callback to the original Bronco's interior. Blue with Black Onyx. A two-tone combination for buyers who want color inside as well as out. Interior availability depends on trim and exterior color pairing, similar to the roof rules above. What Special Edition Color Packages Are Available? Two stand out. The Bronco Stroppe Edition pairs Oxford White with a Code Orange lower body, a black hood, and a blue roof, four distinct colors on one vehicle, built as a tribute to Bill Stroppe's Baja-racing Broncos. The 60th Anniversary Edition centers on Wimbledon White, often finished with Ruby Red Metallic accents for a heritage look with a modern build underneath. Both packages are strong starting points if you want a build with real motorsport lineage rather than a color chosen off a swatch. How Do You Choose a Color for Resale Value, Maintenance, or Climate? Resale value. Neutral colors hold value best across most markets. Shadow Black, Oxford White, and Carbonized Gray Metallic are the safest long-term bets if resale matters to you. Maintenance. Darker colors like Shadow Black and Carbonized Gray hide trail dust and dirt between washes. Lighter colors like Oxford White show fewer fine scratches but need more frequent washing to stay looking clean. Climate and region. In Florida and other sun-heavy states, bright colors like Velocity Blue Metallic and Ruby Red Metallic tend to stand out and hold up well against constant sun exposure. In greener, wetter regions, Shelter Green Metallic and Marsh Gray blend naturally with the surroundings. How Does a Factory Configurator Compare to a Real Custom Build? Dealers with a standard new-Bronco lineup, Brandon Ford here in Tampa among them, offer a factory configurator: pick a body color, pick a roof, pick an interior, done. It's a useful tool for seeing what Ford actually builds, and it's the right starting point if you're buying stock. It stops there, though. A configurator can't add a two-tone repaint outside the factory combinations, a matte finish over a metallic color, or color-matched bumpers and trim. That's the point where a real custom build takes over. Every vehicle in our lineup of custom Broncos starts from a factory color or a custom base, then goes through paint, trim, and accent work that a standard configurator was never built to offer. Can You Combine a Custom Finish With a Special Edition Color? Yes. A Stroppe Edition color scheme or a 60th Anniversary Wimbledon White base can still take custom accents, a matte film package, color-matched wheels, or a two-tone roof beyond what Ford offers from the factory. We treat special edition colors as a strong starting point, not a finished answer. For a deeper look at what's involved once you move past factory paint, see Ford Bronco Colors and Custom Finishes: The Full Guide. Ready to See These Colors in Person? Browse current inventory to see finished combinations up close, or start from scratch with Build Your Own. Every completed build ships nationwide through licensed and insured transporters, standard or expedited in seven days or less. Details on Nationwide Shipping. Frequently Asked Questions How many total color combinations does the 2026 Bronco offer? Over 37, combining body color, roof color, and interior scheme, though not every combination is available on every trim. Which 2026 Bronco colors were discontinued? Azure Gray Metallic Tri-Coat and Eruption Green Metallic both dropped off the sheet this model year. What's new for the 2026 Bronco color lineup? Avalanche Gray, Orange Fury Metallic Tri-Coat, and Wimbledon White all joined the lineup this year. Does every trim get every color? No. Roof and interior pairings vary by trim, and some colors carry an added cost depending on the finish. Can a custom shop go beyond the factory color sheet? Yes. Custom paint, two-tone work, and matte finishes all go beyond what a factory configurator can offer, and we handle that work in-house.