The Allure of the Open Road

By the FL Auto Sales Group Build Team | Published October 28, 2026 A 2026 Ford Bronco costs between $42,490 and $81,990 at sticker price, including Ford's $1,995 destination fee. The Base trim sits at the bottom and the Bronco Raptor sits at the top. A custom build adds to that, depending on how far you take it. Here's what each trim costs, what buyers are actually paying, and where the money goes once you start building. If you'd rather skip ahead to finished builds, browse our custom Broncos. Key Takeaways 2026 Bronco four-door pricing runs from $42,490 (Base) to $81,990 (Raptor), destination included. The biggest price jump in the lineup is between the Stroppe Edition and everything below it. Buyers are paying under sticker on most trims right now, even with no factory incentives. A custom build is priced on top of the base vehicle. Lift, wheels, tires and paint move the total most. The trim you start with changes how much custom work you need. How much does a 2026 Ford Bronco cost? A new 2026 Ford Bronco four-door starts at $42,490 and tops out at $81,990 for the Raptor. All figures below are starting MSRP with the $1,995 destination fee, as reported by Ford Authority. Trim (4-door) Starting MSRP Who it's for Base $42,490 Blank canvas for a full custom build Big Bend $42,990 Best value, more features for $500 Outer Banks $50,085 Comfort and daily driving Badlands $50,885 Serious off-road hardware from the factory Heritage Edition $53,620 Retro styling and white top Stroppe Edition $71,990 Desert racing tribute Raptor $81,990 Factory high performance, 418 hp V6 Options and packages push each number higher. A Sasquatch package, a bigger engine or a premium interior can add thousands before the truck leaves Ford. Do not compare trims on sticker price alone. What comes standard on one trim can cost more to add later on another. What do you get as you move up the trims? Each step up adds comfort, off-road hardware or performance, and the price climbs with it. Here's how the lineup breaks down. Base and Big Bend These two are the entry point. Big Bend costs $500 more and adds features most buyers want anyway, which is why Edmunds calls it the best value in the lineup. Outer Banks and Heritage Edition Outer Banks leans into comfort and style. Heritage Edition adds the retro look: white hardtop, white grille, heritage graphics and plaid upholstery. Badlands Badlands is built for trails. It adds upgraded suspension and a front sway bar disconnect, so it needs less work if off-roading is the goal. Stroppe Edition and Raptor These are the halo trucks. The Raptor runs a 3.0L twin-turbo V6 with 418 hp, plus wider fenders and long-travel suspension. You pay for it: it costs almost double a Base. Are buyers paying over or under sticker price? Most buyers are paying under sticker right now. The days of big dealer markups on Broncos are over. Edmunds tracks average price paid against MSRP. On recent 2026 sales, buyers paid about $2,500 to $3,800 under sticker depending on the trim. Trim Starting MSRP Avg. price paid Base $42,490 $39,979 Outer Banks $50,085 $46,833 Badlands $50,885 $47,442 Raptor $81,990 $78,143 That gap comes from dealer pricing, not Ford. Ford Authority reported no factory incentives on the 2026 Bronco this spring. How much does a custom Bronco cost? A custom Bronco costs the price of the base vehicle plus every upgrade you add. There's no single number, because no two builds are the same. The upgrades that move the price most are: Lift and suspension. Leveling kits cost far less than full lifts with new shocks and control arms. Wheels and tires. Going to 35s or 37s often means a lift, regearing and new wheels at the same time. Paint and wraps. A wrap or two-tone finish changes the whole look and the price. Bumpers, lighting and armor. Steel bumpers, winches and light bars add up fast. Interior. Custom upholstery and trim can make a mid-level truck feel high end. We break each of these down in our guide to what drives custom Bronco pricing. Do not price a build by adding parts one at a time. Bigger tires affect gearing, lift and wheel choice, so one decision changes the cost of the next. Which Bronco trim is the best one to build on? For most custom builds, the Big Bend or Badlands is the smartest starting point. It depends on what you want the truck to do. Big Bend if the build is about looks and street presence. You start low and put the money into the parts people see. Badlands if you'll actually go off-road. The factory hardware means less to replace. Raptor if you want serious performance without engine work. Our custom Bronco Raptor builds start from there. Bronco budget checklist Pick the trim that matches how you'll use the truck Check average price paid, not just MSRP Decide on tire size first, since it drives lift and gearing Set a total budget for the build, not just the base vehicle Ask about financing before you lock in options Factor in shipping if you're buying out of state Get the Bronco you actually want The sticker price is just where a Bronco starts. Where it ends depends on the build. FL Auto Sales Group builds custom four-door Broncos in Tampa, with every modification done in house. Not in Florida? We offer nationwide shipping. Browse our custom Broncos or reach out to start your build. FAQ What is the cheapest 2026 Ford Bronco? The Base trim, starting at $42,490 with destination. How much is a fully loaded Bronco? The Raptor starts at $81,990. With options it goes higher, and a custom build adds more on top. Is the Bronco Raptor worth the price over a Badlands? If you want factory high performance and a wide stance, yes. If you mainly want trail capability, a Badlands with custom upgrades can cost less. Are there incentives on the 2026 Bronco? Ford hasn't offered factory incentives on the 2026 Bronco, though dealer pricing is often below sticker. Can I finance a custom Bronco? Yes. Ask about financing when you start your build so the upgrades are part of the plan.

Vintage Bronco Restomods Explained A vintage Bronco restomod is a first generation Ford Bronco rebuilt with modern mechanical parts underneath original styling. The body looks period correct. The engine, brakes, steering, and suspension are not. That combination is why a 1970s Bronco can now be driven daily instead of trailered to shows. This guide covers which years to look for, what actually gets replaced in a build, what it costs in 2026, and what to inspect before you buy one. What is a vintage Bronco restomod? It is a restoration plus an upgrade. A straight restoration returns the truck to factory specification. A restomod keeps the look and replaces the parts that make an old truck difficult to live with. The usual result is a Bronco with modern horsepower, modern braking, and a drivetrain that starts reliably in any weather. Nothing about the exterior announces it. That restraint is the point. This is restoration with purpose, not just restoration for appearance. Which years count as a vintage Bronco? The first generation ran from 1966 through 1977, and that is the body style almost every restomod starts with. It is the short wheelbase truck with the flat sides, round headlights, and removable top. Wheelbase is 92 inches across the whole run. A few mechanical dates matter when you are shopping. The front axle was a Dana 30 through 1970 and a Dana 44 from 1971 on, which is the stronger unit and the one you want under a lifted truck. Power steering became a factory option in 1973. Front disc brakes did not arrive until 1976, so every Bronco built before that year left the factory with drums on all four corners. The second generation, 1978 and 1979, is a full size truck on the F-100 platform. Those get built too, and they carry more presence, but they are heavier and parts support is thinner. Rust is the real year filter. A 1972 from Arizona is usually a better starting point than a 1976 that spent forty years near salt water. What gets upgraded in a vintage Bronco restomod? Six systems account for most of the work. Engine. The common swap now is Ford's 5.0 liter Coyote V8, which puts modern fuel injection and around 400 horsepower into a truck that originally made 105 with the base straight six. A built 302 or 351 Windsor is the traditional route and costs less. Transmission and transfer case. Modern automatics, often a 6R80, replace the original three speed. Overdrive is the reason. It turns a loud highway truck into one you can drive four hours without shouting. Brakes. Front disc conversions at minimum, four wheel discs on most serious builds. Original drum brakes are the single biggest safety gap on an unmodified early Bronco. Steering and suspension. The factory manual box took six turns lock to lock, which is why power steering goes into nearly every build. Suspension goes either coilover for road manners or leaf with modern shocks for capability. Lift heights typically run 2.5 to 4 inches, enough for 33 or 35 inch tires without wrecking the geometry. Interior. Modern seats with real support, sound deadening, air conditioning, and usually a discreet stereo. The dash stays period correct on the better builds. You can see how that balance looks on finished trucks in our Ford Bronco gallery. Electrical. A new wiring harness is not optional on a truck this old. It is also the part buyers ask about least and regret most. Every upgrade should be evaluated for fit, function, and long term reliability. A build that adds power without addressing brakes and steering is not finished. How much does a vintage Bronco restomod cost? Three tiers, and the gaps between them are wide. A DIY or owner assisted restoration on a solid truck generally runs $20,000 to $60,000, and that assumes you are doing the labor and the truck did not start out rotten. Rework erases the savings fast. A mid tier professional build lands between $50,000 and $120,000. That gets a driver quality truck with proper rust repair, sorted mechanicals, and good cosmetics, without extensive custom work. A premium frame off restomod starts around $150,000 and climbs. At this level the chassis, powertrain, suspension, and electrical system are all replaced or re-engineered, and the interior is bespoke. Fully re-engineered builds regularly clear $200,000. Labor is the variable that moves these numbers, not parts. A Coyote crate engine and the supporting hardware can be bought for a known price. The hundreds of hours to make it fit correctly cannot. Should you buy a restomod or an original restoration? Buy the restomod if you intend to drive it. Buy the numbers correct restoration if you intend to collect it. An original spec Bronco appeals to purists and to certain auction outcomes. It also has drum brakes, manual steering, no air conditioning, and a carburetor that will remind you what it is every cold morning. Owners who buy original and drive often end up modifying it anyway, one system at a time, which costs more than buying a finished build. The auction record supports the modified trucks too. A modified 1966 Bronco sold for $112,200 at Barrett-Jackson, and that was a wagon, not a headline roadster build. What should you check before buying a vintage Bronco restomod? Ask five questions before anything else. Where did the body come from, and how much is original steel versus new panels or a full aftermarket body? Was rust cut out and replaced, or covered? Ask for teardown photos, not finished photos. Who built the drivetrain, and is there documentation on the swap? Is the wiring a new harness, or the original circuit with additions spliced in? How many miles are on the truck since the build was completed, and was it road tested? A build with no photographic record of the teardown is asking you to take its word for it. Reputable shops document everything, because the documentation is part of what you are paying for. Where can you buy a finished vintage Bronco restomod? Through a specialist builder or through a dealer that carries finished trucks. Builders like Velocity Restorations in Pensacola, Kindred Motorworks in California, and Kincer Chassis all work in this space, and each does serious work. The tradeoff with a from scratch commission is time. A full build runs months, and you are buying from a rendering until it is done. FL Auto Sales Group works both ways. We carry finished custom vintage Bronco builds ready to drive, and we build to order for buyers who want to spec their own. Our vintage work follows the same approach as the rest of our custom Broncos: modernize where it improves reliability and safety, keep the exterior period correct, and road test everything before it leaves. Pricing is itemized so you can see what each system cost. If you already know the spec you want, start at build your own and we will work through it with you from start to finish. If you want the same treatment on a different platform, we build custom Jeeps as well. More on how we work is on our about us page. Can a vintage Bronco be shipped out of state? Yes. We ship over 30 Broncos a month through licensed and insured transporters experienced with specialty vehicles, with standard and expedited options, and expedited delivery generally arrives in seven days or less. Vintage trucks ship the same way new builds do, though we recommend enclosed transport on finished restomods. Details are on our nationwide shipping page. We are about ten minutes from Tampa International Airport if you would rather fly in and drive it home. Contact us and we will walk you through either option. Frequently asked questions Are vintage Bronco restomods reliable? Yes, when the build addresses the whole truck. A modern engine on original brakes and wiring is not reliable. A complete build with a new harness, disc brakes, power steering, and a modern drivetrain is as dependable as any current SUV. What is the best year for a vintage Bronco restomod? 1971 and later gets you the Dana 44 front axle, 1973 and later can have factory power steering, and 1976 and 1977 came with front disc brakes. Body condition still matters more than any of it, since a good builder converts brakes and steering regardless of year. Do vintage Bronco restomods hold their value? Well built ones have held value strongly over the past decade. Documentation, build quality, and the reputation of the shop drive resale more than mileage does. How long does a vintage Bronco build take? A full frame off build typically takes several months to over a year depending on the shop's backlog and the spec. Buying a finished truck removes that wait. By the FL Auto Sales Group Build Team. Published September 11, 2026.

Wheel and tire choice is the single decision that affects the most other parts of a Bronco build. Get the size wrong and you're fighting rubbing, gearing, and suspension clearance for the rest of the project. Here's how the factory setup works, what changes as you size up, and where a lift becomes necessary instead of optional. What Wheel Specs Does the Factory Bronco Use? Every sixth-generation Bronco runs a 6x139.7mm bolt pattern with a 93.1mm hub bore, standard across trims. Factory wheel offset ranges from roughly +30mm to +55mm depending on trim and wheel size, with factory diameters spanning 16 to 18 inches. That bolt pattern is a common one in the off-road SUV world, which is part of why the Bronco has such a deep aftermarket wheel catalog to choose from. What Tire Size Does the Sasquatch Package Come With? The Sasquatch package replaces standard rubber with 35-inch LT315/70R17 mud-terrain tires, mounted on 17-inch beadlock-capable wheels finished in matte black. Beadlock capability lets you air down tires to very low pressure on the trail without the tire separating from the wheel, which widens the contact patch on sand, mud, or rock rather than bouncing over it. Sasquatch also brings the HOSS suspension system, with position-sensitive Bilstein shocks, and delivers up to 11.6 inches of ground clearance on two-door models. That combination, tires plus suspension plus locking front and rear axles, is why Sasquatch-equipped Broncos handle 35-inch tires from the factory without any aftermarket modification at all. What's the Difference Between 33-Inch, 35-Inch, and 37-Inch Tires? 33-inch tires fit most non-Sasquatch trims, including the base model, without any modification. 35-inch tires come standard with Sasquatch, Wildtrak, and Everglades trims. On other trims, a 35-inch tire often works after removing the factory crash bars, or with a mild leveling kit for extra clearance margin. 37-inch tires almost always require a suspension lift and additional modification. Without extra clearance, 37s tend to rub against steering and suspension components when turning or when the suspension compresses on rough terrain. The Bronco Raptor runs its own factory tire spec: 37x12.5R17 BF Goodrich All-Terrain KO2, built into the vehicle's wider track and factory suspension from the start rather than added on afterward. What Aftermarket Wheel Sizes Work Best on a Bronco? 17x9 wheels in a +1 to -12mm offset range are the most common aftermarket choice for trail-focused builds, pairing well with 33 to 35-inch tires like a 285/70R17 or 315/70R17. Going wider or more negative in offset increases stance and tire poke, but it also increases the chance of rubbing without other clearance modifications. Some owners run 20-inch wheels instead, generally for a more street-oriented look, though 17-inch remains the more common trail choice because of the wider tire selection available in that size. Do You Need a Lift for Bigger Tires? Depends on the size and the starting trim. A 35-inch tire on a Sasquatch-equipped Bronco needs no lift at all, since the factory package already accounts for it. A 35-inch tire on a non-Sasquatch trim may need a small leveling kit rather than a full lift. A 37-inch tire, on almost any trim, needs a real suspension lift plus fender or bumper modification to avoid rubbing. As tire size climbs, the lift requirement stops being optional and starts being structural to the build. How Do Wheel and Tire Choices Affect Gearing and Fuel Economy? Larger, heavier tires change the vehicle's effective gear ratio, since a taller tire covers more ground per wheel rotation. That can make acceleration feel softer and can hurt fuel economy, particularly with 37-inch tires, which run in the 15 to 18 mpg range depending on the rest of the build. Regearing the differentials brings the drivetrain back to its intended performance and is a common addition on 37-inch builds, though it's often skipped on 35-inch setups where the difference is smaller. Where Should You Buy Wheels and Tires for a Custom Build? Plenty of owners order wheels from retailers like Hardrock Offroad or Hulk Offsets and handle tire mounting and installation separately, sometimes at a different shop entirely. That works, but it puts the responsibility for correct fitment, offset, and regearing needs on the owner to coordinate across multiple vendors. We handle wheel and tire selection as part of the full build, factoring in suspension, gearing, and fender clearance together rather than as separate purchases. Every completed build goes through a full road test before it's approved for sale, checking that the wheel and tire setup performs correctly with everything else on the vehicle. Browse our lineup of custom Broncos to see wheel and tire packages built in from the start. Ready to Spec Your Wheel and Tire Setup? Start with Build Your Own to plan wheels and tires alongside suspension and lift decisions, or browse current inventory for finished examples. Every completed build ships nationwide, standard or expedited in seven days or less, through Nationwide Shipping. Frequently Asked Questions What tire size does the Sasquatch package come with? 35-inch LT315/70R17 mud-terrain tires on 17-inch beadlock-capable wheels, no aftermarket modification needed. Do I need a lift for 35-inch tires? Not if your Bronco already has the Sasquatch package. On other trims, a small leveling kit is often enough. Do I need a lift for 37-inch tires? In almost every case, yes, along with fender or bumper modification to prevent rubbing. Does a bigger tire hurt fuel economy? Yes, generally. Larger, heavier tires change the effective gear ratio and increase rolling resistance, with 37-inch setups seeing the biggest impact. Should I regear after upgrading to bigger tires? Often worthwhile on 37-inch builds to restore the drivetrain's intended performance. Less commonly needed on 35-inch setups.